Our philosophy: Buy now or cry later

"Buy now cry later" is an ironic invite to learn about the new vision signed Wools Boutique Uomo: the Italian reference brand for men's contemporary fashion. Respecting the client's need, WBU combines the following finest principle:

Buy Less Choose Well

. The new approach is based upon the desire to persuade the customer to make a meticulous selection when buying apparel. This means keeping a timeless collection in one's wardrobe, while at the same time adding unique pieces of style. Whatever your need, WBU's selected brands and collections are available for enriching one's wardrobe with quality clothing that will endure in time. Here at WBU, you will find a selection of must-haves available all year long, in addition to new arrivals and updates on a weekly and monthly basis. WBU proposes seasonal apparel, capsule, and limited collections where sizes and availabilities are mostly minimal. Thanks to this unique selection, the philosophy of

Buy Now Or Cry Later

is an invite to clients to choose and purchase in accordance with the arrival and availability of

menswear

pieces in-store and online. this way, they avoid the regret of missing out on their items of interest. WBU proposes new ways to access the

finest Italian luxury menswear

, combining customers’ needs of keeping an updated and contemporary wardrobe by proposing a fresh yet traditionally elegant selection for the

modern gentleman

.