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Finamore 1925 handmade shirts

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OUR PHILOSOPHY: BUY NOW OR CRY LATER

"Buy now cry later" is an ironic invite to learn about the new vision signed Wools Boutique Uomo: the Italian reference brand for men's contemporary fashion. Respecting the client's need, WBU combines the following finest principle: Buy Less Choose Well. > read more <

Diary BY WOOLS BOUTIQUE UOMO

How a simple strip of fabric became a true gentleman’s best friend: an introduction to the men's tie

The men's tie has a long history in communicating what occasion a man is dressed for through its infinite fabrics, patterns, colours and personalities.


A day in London with the closet of Wools Boutique Uomo

It’s a late Monday morning in September in London. The streets of Portobello Road are quiet, compared to the weekend's crowd madness. The crispy air signals the beginning of Autumn, while the rays of the sun still remind us of Summer. Yamina and Lou ...


From a peasant’s utility coat of the Austrian mountains to style icon of contemporary streets: the Loden

The iconic coat named after the word “lodo”, as in ball of wool has become a timeless piece of fashion over the years.  Dating back to the 18th century, its purpose was to keep farmers and peasants warm throughout the cold winters up in the Austrian mountains, precisely in Tyrol...