Privacy policy
This Privacy Policy explains how Wools Boutique Uomo Sàrl collects, uses, discloses and protects personal information when you visit our website, purchase from us, contact us or otherwise interact with Wools Boutique Uomo.
Last updated: September 27, 2026
Grand-Rue 13
1204 Geneva, Switzerland
01 - Personal Information We Collect
Depending on how you interact with us, we may collect or process:
- Contact information, including your name, billing and shipping address, telephone number and email address.
- Order and transaction information, including products viewed, purchased, returned, exchanged or cancelled, order history and transaction details.
- Payment-related information. Payments are processed through Shopify and the payment providers available at checkout. We receive transaction and payment confirmation information necessary to manage your order.
- Communications with us, including information submitted through our Contact Us, Return for Refund and Size / Colour Exchange forms and other customer service communications.
- Device and usage information, including IP address, browser, device identifiers, website activity and interactions with our store.
- Privacy and marketing preferences, including cookie consent choices, marketing subscriptions and opt-out signals.
We collect information directly from you, automatically when you use our website, and from service providers and partners that support our store.
02 - How and Why We Use Personal Information
Orders and customer service. To process purchases, payments, deliveries, returns and exchanges; provide pre-purchase and after-sales assistance; respond to enquiries; and manage our relationship with you.
Where applicable under EEA and UK data protection law, this processing is based on the performance of a contract with you or steps taken at your request before entering into a contract.
Legal and administrative obligations. To comply with accounting, tax, customs, regulatory and other legal requirements, and to respond to valid requests from public authorities.
Where applicable, this processing is based on compliance with a legal obligation.
Security and fraud prevention. To protect our website, customers and business, authenticate transactions, prevent fraud and detect unlawful or malicious activity.
Where applicable, this processing is based on our legitimate interests in operating and protecting our business and customers, and on legal obligations where relevant.
Marketing. If you subscribe to our marketing communications, we may send you news, product information and other promotional communications. You may unsubscribe at any time using the unsubscribe link included in our marketing emails.
Where consent is required, marketing communications are sent on the basis of your consent.
Analytics, personalization and advertising. We use analytics and advertising technologies to understand how visitors use our website, improve our services, measure advertising performance and, where permitted, provide personalized advertising.
Where required by applicable law, non-essential analytics, personalization and advertising technologies are used only after you have provided consent through our cookie banner. You may change or withdraw your choices at any time through Cookie Preferences.
03 - Cookies and Similar Technologies
We use cookies, pixels and similar technologies for essential website functions, personalization, analytics and marketing.
Our cookie preferences are managed through Shopify's Customer Privacy tools. Non-essential technologies are subject to your consent where required.
For further information about the technologies we use and how to manage your choices, please see our Cookie Policy.
04 - Service Providers and Recipients
We may disclose personal information when necessary to operate our business and provide our services, including to:
- Shopify, which hosts and operates our ecommerce platform and provides services including checkout, payments, analytics and customer privacy functionality.
- Payment service providers used to process transactions.
- Shipping and logistics providers, including FedEx, where necessary to fulfil and deliver orders.
- Hosting and technical service providers, including infrastructure used for WBU customer service forms.
- Analytics, advertising and marketing partners, including Google & YouTube, Meta / Facebook & Instagram and Pinterest, subject to your privacy and cookie choices where required.
- Professional advisers and public authorities where disclosure is necessary to comply with legal obligations or protect our rights.
We disclose only the information reasonably necessary for the relevant purpose.
05 - Shopify
Our store is hosted by Shopify.
Shopify processes personal information when you visit or make purchases from our store in order to provide Shopify services to Wools Boutique Uomo and to you.
We also use Shopify services that may use information obtained from your interactions with our store, Shopify and other Shopify merchants to provide enhanced services, including personalization, analytics and advertising features.
Where applicable, Shopify acts independently as a controller for certain processing activities connected with these enhanced services.
You can learn more by reading the Shopify Consumer Privacy Policy. You may also use the Shopify Privacy Portal to exercise rights relating to personal information processed by Shopify.
06 - International Data Transfers
Some of our service providers operate internationally.
Depending on the service being used, personal information may be processed in Switzerland, the European Economic Area, the United Kingdom, Canada, the United States, Singapore and other countries in which the relevant service providers operate.
For example, Shopify customer data for European and Swiss customers is initially processed through Shopify International Limited in Ireland and may subsequently be processed by Shopify entities and service providers in countries including Canada, the United States and Singapore.
Where personal information is transferred to a country that does not provide an adequate level of data protection under applicable law, appropriate safeguards are used where required. These may include adequacy decisions, recognized data transfer frameworks, standard contractual clauses and their Swiss or UK equivalents.
07 - Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- provide our services and maintain our relationship with you;
- fulfil orders and customer service requests;
- comply with accounting, tax, customs and other legal obligations;
- resolve disputes;
- prevent fraud and protect our legal rights.
Different categories of information may therefore be retained for different periods.
08 - Your Rights and Choices
Depending on where you live and the applicable law, you may have rights including:
- requesting access to personal information we hold about you;
- requesting correction of inaccurate information;
- requesting deletion of personal information where applicable;
- requesting data portability in certain circumstances;
- objecting to or requesting restriction of certain processing;
- withdrawing consent where processing is based on consent.
Withdrawal of consent does not affect processing carried out lawfully before the withdrawal.
You may submit a privacy request through our Contact Us page.
You can manage non-essential cookie and tracking preferences through Cookie Preferences on our website.
Depending on your location, you may also use our Your Privacy Choices page to opt out of certain forms of data sharing or targeted advertising.
For personal information processed independently by Shopify, please use the Shopify Privacy Portal.
09 - Marketing Communications
You may unsubscribe from Wools Boutique Uomo marketing emails at any time by using the unsubscribe link contained in the email.
Even if you unsubscribe from marketing communications, we may continue to send non-promotional communications relating to orders, payments, deliveries, returns, exchanges, customer service or other transactions.
10 - Third-Party Websites and Services
Our website may contain links to third-party websites and services.
These third parties operate under their own privacy policies and terms. Wools Boutique Uomo is not responsible for the privacy practices of third-party websites or services that we do not control.
11 - Children
Our website and services are intended for a general adult audience and are not directed at children.
We do not knowingly collect personal information from children where doing so would be prohibited by applicable law.
12 - Security
We use appropriate organizational and technical measures, together with the security measures provided by our ecommerce and service providers, to protect personal information.
No internet transmission or storage system can, however, be guaranteed to be completely secure.
13 - Complaints
If you have concerns about how we process your personal information, please contact us first so that we can review your request.
Depending on where you live, you may also have the right to lodge a complaint with your competent data protection authority.
In Switzerland, the competent federal authority is the Federal Data Protection and Information Commissioner (FDPIC).
Residents of the EEA or the United Kingdom may contact the competent supervisory authority in their country of residence.
14 - Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technologies, legal requirements or business practices.
The current version will always be published on this website and the "Last updated" date will be revised accordingly.
15 - Contact
For questions about this Privacy Policy, Wools Boutique Uomo's privacy practices or the exercise of your privacy rights, please contact us through our Contact Us page or write to:
Grand-Rue 13, 1204 Geneva, Switzerland