What's New

Buy now or cry later

"Buy now cry later" is an ironic invite to learn about the new vision signed Wools Boutique Uomo: the Italian reference brand for

men's contemporary fashion

. Respecting the client's need, WBU combines the following finest principle:

Buy Less Choose Well

. The new approach is based upon the desire to persuade the customer to make a meticulous selection when buying apparel. This means keeping a timeless collection in one's wardrobe, while at the same time adding unique pieces of style. Whatever your need, WBU's selected brands and collections are available for enriching one's wardrobe with quality clothing that will endure in time. > read more <